SEARCH ENGINE OPTIMISATION(SEO)
SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
What Is Content Marketing?
Content marketing is the creation and distribution of helpful content to drive interest and engagement with a target audience.
Content marketing takes many forms. Some of the most common formats are:
Blog posts
Emails—including newsletters
Demand generation assets like ebooks, white papers, and buyer guides
Case studies
Videos
Podcasts
Content writing
It is the process of writing, editing, and publishing content in a digital format to engage your target audience. That content can include blog posts, video or podcast scripts, ebooks or whitepapers, press releases, product category descriptions, landing page or social media copy ... and more.
Email marketing
It is a type of direct digital marketing method that uses emails to engage with a business's audiences. It involves sending promotional or informational content. Email marketing is typically used to create product or brand awareness and generate leads or sales.
Pay-per-click (PPC)
It is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines
Analytics and data analysis
Data analytics is a general term for a field that includes the entire management of data and the methods and instruments employed. On the other hand, data analysis is the process of dissecting a given data set into its component pieces and analyzing each one separately, as well as how the parts relate to one another.
Digital marketing strategy
A digital marketing strategy is a plan for using online channels to establish an internet presence and achieve specific marketing objectives. These channels can include organic search, social media, paid ads, and other web-based mediums such as your website
Marketing automation
Marketing automation is software that handles routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising.
Graphic design and multimedia production
It involve creating visual content such as graphics, images, videos, animations, and interactive media. It focuses on combining creativity with technical skills to convey messages effectively, enhance user experiences, and achieve marketing objectives across various platforms and mediums.
ECOMMERCE MARKETING
It's a strategic approach to providing useful information, entertainment, or education to your target audience while subtly promoting your products or brand. Blog posts, podcasts, social media posts, abandoned cart emails, and user-generated content (UGC) are all examples of content to create.
Influencer marketing
It involves a brand collaborating with an online influencer to market one of its products or services. Some influencer marketing collaborations are less tangible than that – brands simply work with influencers to improve brand recognition
Customer relationship management (CRM)
It is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
A/B TESTING AND EXPERIMENTATION
A/B testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.
Google Ads
It is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
Social media marketing
(also known as digital marketing and e-marketing)It is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.
